InsurTech4Good.com Weekly Newsletter – #29, 2025

I’m back from Istanbul after one of my client engagements and very happy about how it went.

My company may be small (for now it’s a one-person show), but it’s global, built on the e-Estonia mindset of pragmatism, flexibility, and tailored approaches.

I truly enjoy the work I do.

Now it’s time again to sum up some of the latest InsurTech news. 

This week, I’m diving into the EU’s new blueprint for Savings and Investment Accounts, a blue-sky view of agentic commerce in insurance, the latest in supervisory technology (SupTech), and how financial literacy, financial health, and GenAI risks intersect with insurance and regulation.

Hope you enjoy the read!

And if you’re at the Tallinn Digital Summit later this week and want to discuss digital finance, policy, regulation, or supervision, do let me know.

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EU blueprint for Savings and Investment Accounts

The European Commission has just published a blueprint for Savings and Investment Accounts (SIAs), a tool designed to make investing simpler and more accessible for everyone.

SIAs allow individuals to invest in financial instruments such as shares, bonds and investment funds.

They are offered by authorised financial service providers, including banks and online brokers, and often come with simplified tax compliance and tax benefits.

When well designed, SIA frameworks can provide significant benefits to citizens by giving them easier access to investments, potentially higher returns on their savings, and better opportunities to build wealth over time.

Several Member States have already introduced SIA frameworks, including Denmark, Estonia, Finland, France, Hungary, Italy, Latvia, Lithuania, Slovakia and Sweden, though the features of these initiatives vary considerably.

Other EU countries have also announced plans to roll out similar frameworks from 2026 onwards.

I'm currently preparing a paid research report on how the Estonian Savings and Investment Account works in practice, including its structure, eligible assets, taxation, and the treatment of IBIPs, crypto, crowdfunding and grandfathering rules.

If you would like early access when it is released, please get in touch. I believe it can add real value to the SIA discussion (especially from insurance perspective), as Estonia’s system is straightforward yet broad, covering asset classes from insurance-based investment products to crypto and crowdfunding.

Agentic commerce and open insurance 

Agentic commerce is coming and it will not stop in retail or payments. EU Financial Data Access Framework (FiDA) can be seen as an enabler of it in the finance and insurance sectors. Of course, we need to look at the risks, but equally we must ensure our industry is not lagging behind. Blue-sky thinking like this is valuable once in a while. Bear with me.

Agentic commerce describes a future where AI agents do not just assist, they act on our behalf: interpreting intent, orchestrating across systems, and completing tasks under regulatory guardrails.

For insurance, this shift could be profound:

1. Proactive policy adjustments when risks change.

2. Real-time claims filing and settlement.

3. Temporary coverage activated before an event occurs.

4. Personalized, continuous optimisation of premiums and deductibles.

5. Holistic insurance management tools that consolidate all policies in one place.

6. Dynamic pension dashboards that adjust projections in real-time (the agent reallocates contributions or updates retirement targets based on new income, spending, or market shifts).

7. Solutions that collect and structure data automatically, freeing human advisors to focus on guidance and decisions.

Think of the shift from:

Today: “Do I have roadside assistance in my policy?”

2030: “I noticed you’re planning a road trip across Europe. Your current policy does not cover roadside assistance abroad, so I have added a temporary extension for the next 14 days at no extra cost. I will cancel it automatically after your trip.”

And it might be closer than you think. For example, Google recently announced the Agent Payments Protocol (AP2), a specification to enable secure, compliant transactions between agents and merchants.

Some of the InsurTech companies I talk with are already deploying agentic approaches to support human advisors (not replace them).

For instance: Agents that automatically collect data, profile clients, and perform regulatory tasks (so advisors can focus on strategy, relationships, and decisions).

And I think we should think what really makes this possible. This is relevant infrastructure: API-first systems where businesses expose structured, machine-readable data and atomic services for agents to consume.

The EU Financial Data Access (FiDA) framework is exactly that. A forward-looking innovation enabler that could among other things bring agentic commerce in insurance much sooner than many expect.

And don’t get me wrong. We should of course look at the risks as well. But this is again about making sure our industry is not lagging behind. In any case, it’s interesting to do this kind of blue-sky thinking once in a while.

SupTech in insurance supervision

The State of SupTech Report 2024 is out – the global benchmark on how financial authorities are adopting and scaling supervisory technology.

Now in its third edition, the report draws on data from 136 financial authorities, 23 solution providers, and a longitudinal sample of 221 agencies across 144 jurisdictions.

Packed with case studies, survey insights, and analytics, the report serves as a strategic guide for regulators and technologists advancing financial oversight through innovation.

I’ve summarised the main findings relevant to insurance and insurance supervision here.

EU Financial Literature Strategy

In addition to the Savings and Investment Accounts (SIAs), the European Commission published the Financial Literacy Strategy, which aims to help citizens make sound financial decisions, ultimately improving their well-being, financial security, and independence. 

However, it is important to remember that financial literacy does not resolve the fact that financial and insurance products remain inherently complex.

By powering insurance dashboards and wallets, pension dashboards, and broader money management apps and support advisory processes, the Financial Data Access Regulation (FIDA) can give consumers a clear view of their finances, help them make better decisions, and inspire simpler, more innovative product design.

This is about building an ecosystem where both incumbents and start-ups can develop solutions using reliable, standardised data. 

It can also support the Savings and Investment Accounts initiative. 

This is why I believe we really need FIDA as a digital infrastructure to support the overall success of SIAs.

Financial Health and insurance

Insurance and pensions should, in my opinion, play a much bigger role in discussions on financial health.

Financial health can be defined as a state in which people are able to manage their financial needs, cope with negative shocks, pursue their goals, and feel confident about their financial lives.

Because of its multidimensional nature, financial health is influenced by many factors, policies, and actors, both within and outside the financial sector.

This recent BIS paper (excellent as always) provides a useful stocktake of the approaches taken by seven financial authorities in defining, measuring, and collecting data on financial health, as well as the various programmes and policy interventions they are pursuing to improve financial health in their jurisdictions.

Also very topical in light of the recently published EU financial literacy strategy.

I believe this topic is important for all who are engaged in financial health, financial well-being, financial education, and financial literacy (though I must admit I am not particularly fond of the last two terms).

Read more here. 

Gen AI Risks for Businesses: Exploring the role for insurance

For insurers, Gen AI presents both opportunities and challenges. 

Realizing its potential will take innovation, tailored product development, and collaboration with technology providers and regulators. 

This report looks at how businesses are adopting Gen AI, their awareness of the risks, and the growing demand for related insurance coverage.

Read more here. 

If you’d like to learn more about any of these topics, feel free to contact me.